Resveratrol ratings on wine labels

Could this be the next big thing? 

Yesterday the cup of the U.S. news media was running over with the results of an extensive study by Harvard Medical School and the National Institute on Aging. It offers pretty conclusive evidence that resveratrol does indeed provide enormous health benefits to our old friends, mice.  Since mice are related to rats and so many humans are rats, the results hold great promise for the extension of frisky life for us too.

So I ask the inevitable question: when will some enterprising wine marketer start to emblazon his labels with resveratrol levels? 

And then the inevitable next question: when will winemakers begin manipulating resveratrol levels to achieve a higher rating to win over the lazily health-conscious consumer?

Comments

[Fredric Koeppel]

I can see it now, on a red corner banner on labels of, oh, Stags Leap Cask 23 Cabernet Sauvignon: "More Resveratrol!!"

[David]

How about: "New Improved Cabernet, now with 100% Suggested daily amounts of RESVERATROL and 8 essential vitamins and minerals"

I hate to think of it, but you are probably correct thinking that this is the road of the future.

I have been thinking a lot about the masses. Are we really that lazy or stupid? Is it that we are distracted by other things? Perhaps our culture has turned us into Nomads only trying to get through the day?

On these and other thoughts, a glass of Valcalepio Rosso to you, my friend.

[Lizzy]

" when will winemakers begin manipulating resveratrol levels to achieve a higher rating to win over the lazily health-conscious consumer?" Terry, in Francia stanno già studiando per ottenere uve più colorate, con livelli più alti di benefici polifenoli e antociani...
don't suggest what they could make!
I want to continue to drink wine for what the wine is, I don't want the wine-drug!

Lizzy

[Richard]

Terry,

Are there any wines out there I should look for that are high in vitamins A & D?

[Gabrio]

Wine contain all the vitamins...

[Terry Hughes]

Wine is sure a lot more pleasant to take than multivitamins.

IF winemakers manipulate their product to make it more "healthful," we'll end up with claims like those made, in ye olden days, about Wonder Bread. Or like those really oldtime nostrums that were sold at county fairs and by traveling hucksters, which claimed to cure everything from ringworm to cancer.

All of which leads me to believe that it could indeed happen.

[AC]

Or we could all just revert back to the good-old-days of selling wine as a sexy-thang, like these wacky Eyetalians do...

http://www.vogaitalia.com/

I'll take resveratrol....

[Terry Hughes]

AC, this modaitalia thing, er, thang, really bothers you, doesn't it? But it's funny, man! It's ludicrous! And...it's marginal.

And isn't it gratifying to shake your head and smirk and cross your arms and feel superior to it all? Of course, I'm an old fart, I'm no winerockstar...