Advance copy for our new site

I'm thrilled! 

We hired an experienced wine-business copywriter to do the mission & philosophy portion of the new web site, which is just under development.  I decided not to write it because, frankly, you lack the clarity and perspective to do it yourself -- it's like trying to be objective about your baby.  Can't be done.  Based on this, we gave the writer the go-ahead to do the About Us section, which is even harder to do, I think. 

Let me know what you think!

NAME THE BLOG

One more thing (almost forgot) -- we need to come up with a name for the new blog that will be part of the site.  It will have a lot of tasting notes, producer profiles, etc.  Your suggestions for a name will be most welcome.  If your suggestion makes it to the Top Three, you'll get a bottle of one of our best wines.  When, er, they actually arrive on our fair shores. Email me at mondosapore@gmail.com or leave a comment below.

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Vision: integrity.

Passion: love.

Desire: joy.

Truth: beauty.

Authenticity: quality.

Such are the values that drove us to found our company.  To bring the hidden gems of Italy to the wine stores and bistros of America. To ravish the lover of Italy's beauty, romance and sensuous luxury with wines for the Soul.

We bring wines that are terroir-driven and made from indigenous grapes on ancient vines.  Wines that are clean and pure.  Wines that are healthful and wholesome.  Wines that shriek, "I come unadulterated from this place -- this vintage -- from this good steward of the Land!" 

For our wines are real wines, true expressions of their remote and pristine locales, which eschew the mad dash for fashion and the base groveling for "scores" and other forms of oenic idolatry.  So none few of our wines are aged in barriques.  None Most Few of them are engineered to meet some vaunted "international" taste profile. No gimmicks, no bullshit.

Our producers adhere to ever higher standards of ecological responsibility.  Pesticides?  No!  Our producers plant pest-repelling flowers all around. 

Herbicides?  Never!  They cut the grass under the vines and let the ecosystem thrive.

Industrial yeasts?  Anathema! 

Chaptalization?  God forbid! 

Fungicides?  Only when disaster looms! 

Therefore our mission is as direct, simple and as clean as our wines:

We want you to love our wines as much as we do.  Whatever it takes, we'll place them and sell them all as quickly as possible so as to maximize shareholders' ROI.  Because if we don't make money, we don't make money.

I know it's still a little rough in spots. Especially near the end.  But I think she's on to something.  What do you think?

Comments

[fredric koeppel]

this is a parody, right?

[Strappo]

Is it?

[gianpaolo]

"The wine strappo"
Which in an italian-english sort of idiom could mean "the wine rapture"
Gianpaolo

[fredric koeppel]

My friend, this is not the way you think or talk about wine. Have you ever said to anyone (without irony) "To ravish the lover of Italy's beauty, romance and sensuous luxury with wines for the Soul"? That sounds like an ad in the Wine Spectator. If you saw the words "passion," "desire," "truth" and "beauty" on the label of a bottle of wine, you would make fun of it. What we have here is standard professional PR wine-speak. It's like those look-alike professional resumes in which everyone is "a gifted multi-tasker and high achiever." Remember what Sir Philip Sidney said when a young poet came to him and said that he couldn't figure out what to say in a poem to his beloved: "Look in thy heart, and write."

[Strappo]

FK, if that's what you think, "mission accomplished". Gary Vay may be looking for the Thunder. I am looking for the Rapture.