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December 17, 2008

Comments

Benito

> Meanwhile, wines priced $3-$5.99 gained the
> most dollar and volume share.

I'm not in the industry, but this specific category might have more to do with the increased availability of these wines than the economy (which does have a real effect on wine buying--I don't disagree there). Let me explain.

I went through a phase a few years ago where I tried every under $7 wine I could find, and blogged about them. Some good, some bad, many just boring. Yet to this day I get a ton of comments and e-mails about these wines, and they're not from people who bought the wines. Rather, the is from from people who received them as gifts or comps.

A florist can buy a $4 bottle of wine and, by including it in a gift basket, tack on $10-20. A hotel can hand someone a $6 bottle with a bow around it for losing a reservation, companies give them out as Christmas bonuses, welcome wagons hand them out left and right... And since almost none of these places provide any information or publish websites, the recipients don't have a clue as to where the wine came from or what it cost.

Until they come to my blog, and despite writing about decent (not necessarily expensive) wine and food for years, the traffic on the cheap stuff is still huge simply because I chose to spell the name properly and list a price. I've had furious readers write me because they found out that they had accepted a crappy room or damaged luggage in exchange for a $5 bottle of wine.

An exception I'll mention is Crane Lake, the $4 alternate label to "Two Buck Chuck". If you've got a big gathering with a lot of people that don't normally drink wine, they're not bad. And the Petite Sirah is great with pizza, while the Chardonnay makes an excellent cooking wine for soups and deglazing roasting pans.

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