Score magic

You hear about it, but you don't quite believe it until it happens to you.  

I refer, of course, to the 90 Point Effect.

Ever since the news of the high scores for our Soaves broke early Sunday, assisted by Jeff's instantaneous emails to everyone he knew in the biz, the phone calls and emails have been whirring in.  "I want two pallets."  "I'll start with 20 cases of this and 25 of that." And so on and so on.  Many of these breathless messages from people who had been giving our man in New Jersey the cold shoulder.

And suddenly the word allocation is in the air. 

Heady stuff indeed for a startup importer.

No, Christy, we won't forget our early friends and supporters.  But you better place your order soon.   

Comments

[Christy]

Already did! Thanks for calling! And remember (I know you will) that I am looking forward to trying the 2007 when it has a couple more months underneath it's belt1

[TH]

You got it, lady.