A while ago I wrote a rather downbeat assessment of where blogging was headed, wine-blogging especially. (Here.) I noted that short bursts of information were undermining the feature-article model that has prevailed until recently -- Twitter, Facebook and a raft of single-focus social networks as well.
So I read with interest this article in the NYT, "Blogs falling in an empty forest": link.
Here are some crucial paragraphs from Douglas Quenqua's story:
...Many people start blogs with lofty aspirations — to build an audience and leave their day job, to land a book deal, or simply to share their genius with the world. Getting started is easy, since all it takes to maintain a blog is a little time and inspiration. So why do blogs have a higher failure rate than restaurants?
According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.
Judging from conversations with retired bloggers, many of the orphans were cast aside by people who had assumed that once they started blogging, the world would beat a path to their digital door.
(My emphasis.)
Early in the article the author spoke with a woman who felt she had written too personally for her own good, or for the good of her relationships with friends and family. How odd. If you're posting it to the worldwide web ... no?
The Times article also makes it plain that most aspiring bloggers want to be taken seriously -- seriously enough to, say, go into mainstream and into the money. (Does this ring a bell, wine-bloggers?)
I'm amused by the fatuity of people who started a blog expecting, eventually, to live off the income the blog generated. (Off what? A few banner ads? Writing puff posts for your sponsors? It is to laugh.) Experienced journalists can scarcely make a living any more, let alone some geek with a dream.
Blogging as bait for a book deal? I'd like to know often that's worked out for the 7.4 million active/semi-active bloggers. Has anybody taken a look at the publishing industry lately? Dream on, geeklets.
And in the story there is an acknowledgment that Twitter and Facebook have indeed drawn away plenty of "old-style" bloggers as well as given new ones access to a pithier form of communication with a built-in readership. Not that we've all ditched our Typepad or Blogspot accounts, but we are no longer using them as our exclusive means of communicating with our target audiences. Facebook, Twitter and so on encourage brevity (aka "the soul of wit") and are having an effect on the length and types of posts that appear in the blogs or, to be more precise, the standard blog sites.
I think blogging will be around as long as the technology exists and the human need to express oneself must be satisfied. But in a few years I think it will be roughly as mainstream as using a rotary dial phone.
Si si, je suis un bloggueur
Yes, ladies and germs, it's been a while. About two weeks since last I posted on this blog. And the last few posts were just cross-posts to Muddy Boots.
Posted on August 13, 2009 | Permalink | Comments (5) | TrackBack (0)